Booklets can be a powerful marketing tool designed to provide valuable information and draw attention to specific points about your company. However, booklet printing can also be costly.
A few simple strategies can save you money when printing your booklets. Some factors that influence cost include the type of paper used, the number of pages, and the type of binding.
Use a standardized size.
A well-designed booklet can be an effective marketing tool for your business or organization. It can convey information about your company or organization, share details about a product or service, or promote an event or fundraiser. Using booklets to communicate with your audience or prospective customers and clients can be more effective than other forms of advertising, such as broadcast television ads that tend to annoy people or online advertisements often blocked by browsers.
If you’re printing a booklet, use standard-size paper to save money on production costs. Choosing a standardized size will ensure that the booklet fits correctly and will be easier to read. It’s also best to stick with even page counts for your booklet. This will make the printing process faster and cheaper than if you had odd page counts. It’s also a good idea to select a thicker paper for the cover of your booklet, as this will give it a more premium look and feel. This will help to create a lasting impression on potential customers or clients.
Choose a thicker paper for the cover.
If your booklets are printed on standard stock paper, choosing a thicker cover can give them a sense of added value. This is especially true if the booklets are used to present information or data. The thicker paper will feel sturdier in people’s hands, which gives off an impression of higher quality and more value.
When it comes to printing thickness, there are several things you should keep in mind. First, a cover weight will always be thicker than a text weight. A cover weight has a rigid, cardstock-like feel, while a text weight feels similar to a high-quality printer or catalog paper.
It is also important to remember that not all papers are created equal. It is easy to get caught up in the number, but a more important consideration is what kind of paper you want. For example, an 80 lb cover weighs more than 100 lb text, but the number doesn’t mean that one is thicker than the other—the parent sheets for these papers are different, so each has its unique thickness.
Print in black ink instead of full-color
The best way to save money on online booklet printing service is to order many copies simultaneously. Most services will lower the price per piece when you do this. However, you should never sacrifice quality for the sake of saving money. A cheap booklet that looks cheesy and feels like a paperboard will not likely satisfy your readers.
The type of paper you use will also affect your budget. A thicker paper will feel more luxurious but cost more than a thinner stock. The thickness of the paper can also make a difference when it comes to binding. More delicate papers tend to be saddle-stitch bound, while thicker ones are usually perfect.
A final tip is to carefully proofread your booklet before sending it to print. This will ensure that your content is correctly formatted and the images are high-resolution. It’s also a good idea to look for minor errors that might be overlooked during the proofing process. This will prevent costly revisions down the road. An excellent proofreading tool can help you find these mistakes quickly and easily.
Print on demand
While it’s essential to consider printing costs when designing your booklet, you should also put your audience’s use and enjoyment of the piece as a top priority. A smaller 5 1/2 x 8 1/2 pamphlet won’t showcase your products, as well as a larger 8 12 x 11 version, so choose a size that will work for most of your audience.
Another way to save money on your online booklet printing is by ordering a larger quantity at once. This will lower the overall unit cost and is usually much cheaper than reprinting an order after a mistake occurs.
If you are going to order your booklets in bulk, be sure to consider the quality of the printing service you choose carefully. There are many cheap printers out there that offer bargain prices but may need to produce a better-quality product. Make sure to read reviews and ask for samples before making a purchase. Choosing an experienced and trustworthy company will ensure your final product is high-quality. It will also save you money in the long run.
Use a PDF file.
Booklets are an effective marketing tool that can engage with your audience in a cost-effective, engaging, and interactive way. They often provide detailed product information, key objectives, or guidelines for use. They can also be distributed in educational and training settings.
Using a PDF file to print your booklets will make it easy to get your printing job done efficiently. Open the UPDF website, upload your PDF file, and select the ‘Print Booklet’ option to get started. You must choose a print mode and specify the pages you want to include in your booklet. It’s important to note that your file should be high-resolution and have crop marks and bleed regions that extend 1/8 inch beyond the finished page dimensions.
Once you have chosen your printer and print mode, you can select the ‘Booklet Subset’ option to print the booklets on both sides of the paper or front side only. Then, you can select the number of sheets to print and increase the value of ‘Gutter’ to reserve space for binding.
