Almost all entrepreneurs face one challenge: determining to find the right name for their business. And yes, obtaining a perfect business name is now more difficult than it was before.
This is partly because of the fact that today, every business must possess a powerful brand name with a matching domain name and social media profiles. And even though there are various guidelines for finding a catchy brand name, we’ve effectively reduced them to four critical paths that’d quickly get any entrepreneur from thinking about their brand name to finding the best name for their business.
Following these paths has allowed us to discover the best company name ideas for over 30,000 companies, and we’re sure that it will assist you in finding a good business name as well. With that said, let’s dive right in.
Four Ingredients To Find Right Business Name :
1. Have a Solid Objective for Your Company
Before you hit the streets of Google and start searching for ‘how to name my business,’ ‘the perfect brand name,’ or ‘name generator for company,’ understand that the very first stage in creating a distinctive identity for your business begins with knowing what you want your business to become, what you want it to do, and how you want your audience to interact with it over time.
In other words, look for well-defined concepts that represent your company’s mission, vision, and goals.
After finding these concepts, get a few keywords that adequately communicate the concepts you’ve highlighted.
Words have immense power. Everything in our world can be identified with a name. Names convey context and feelings that we use as factors for dealing with them.
After you’ve defined the core concepts you want your startup to cover in the long term and generated some keywords that communicate these concepts, the next thing you need to do is to thoroughly evaluate these phrases or words and select a handful that best describes your startup. These will form the basis of your company’s identity and style.
2. Find a Suitable Brand Tone
Take into account that the tone of your business name defines its impact. The tone of your brand represents its true nature. If done successfully, it will draw a larger customer base; if done poorly, it will scare them away.
Establishing an interesting tone that is true to your company’s values is an important technique in influencing how your target audience interprets your business.
Invest time in analyzing your audience and learning their core traits, what they are doing, and what they really care about, as this will give you a clear idea of whether the suitable tone for your business ought to be, either:
- Amiable and inviting
- Practical or pragmatic
- Modern and innovative
3. Specify Your Brand Elements
Finding a specific tone that aligns with your startup is great, but the pursuit of the perfect name isn’t complete since you’ll still need to develop your firm’s brand elements. Why is this necessary? Your firm’s brand elements are essential for generating great name ideas.
But, beyond naming your company, consider your brand’s aspects to be the skeleton of your brand’s personality. Customers will quickly misunderstand your business if your branding elements are disjointed.
And the best approach to building and comprehending your brand elements is to define your business:
- Big ideas: What are the central themes that your business is exploring?
- Values: What individual or market values does your company uphold?
- Story: Do you have an intriguing story about your company?
- Advantages: Will you provide any special incentives to your customers?
- Feelings: What emotional responses would you like your customers to feel?
- Value proposition: What differentiates your brand from its rivals?
Read: 8 Practical Strategies of Social Media Marketing
4. Gather Your Naming Crew and Begin Brainstorming
It’s time to get your laptop in place, grab a notepad, and begin looking for some creative, unique, and interesting brand names that match your naming requirements.
Trust us when we say that brainstorming sessions may be exciting and pleasant, but they could also be draining. Any entrepreneur seeking a compelling brand should not be hesitant to get feedback from relatives, friends, and even employees. Anyone, anywhere, and at any moment, can have a great idea.
While looking for a name, you’ll be bombarded with both great and dreadful naming suggestions. Don’t be in a hurry to adopt one or discard the other. Take your time writing down every word you come across. This will provide you with enough resources to start testing your name.
Also, allow yourself some breathing room. Because no name is flawless, you shouldn’t expect to receive a faultless name straight soon. And if you do, save it and create one or two more outstanding ones, so you have a variety of possibilities to test with your consumers.
Read: How To Create An Inclusive Environment At Work
Only Choose A Name That’s Been Audience Tested And Trademarked
Once you’ve chosen the right name for your business, consider having a small portion of your target audience evaluate it to see if they like it. In case they don’t appreciate it, try a different one because choosing a ‘quirky’ ” name is futile if your consumers don’t like it. After you’ve investigated and established that your proposed name appeals to your clients, be sure you protect it with a patent. This would keep other businesses from adopting your company’s name.
